Director & Membership Application
Client Overview
Cleary Gottlieb Steen & Hamilton LL P, a leading international
law firm with 12 offices located in major financial
centers around the world, has helped shape the globalization
of the legal profession for more than 60 years.
Their worldwide practice has a proven track record for
innovation and providing work of the highest quality to
meet the needs of their domestic and international clients.
In recognition of the firm??s strong global practice,
its effectiveness in dealing with the different business
cultures of the countries in which it operates, and its
success in multiple jurisdictions, Cleary Gottlieb received
Chambers & Partners?? inaugural International Law Firm
of the Year award.
Organized and operated as a single, integrated global
partnership (rather than a U.S. firm with a network of
overseas offices), Cleary Gottlieb employs approximately
1,100 lawyers from more than 50 countries with diverse
backgrounds who are permitted to practice in numerous
jurisdictions around the world.
Their clients include multinational corporations, international
financial institutions, sovereign governments
and their agencies, as well as domestic corporations and
financial institutions in the countries where their offices
are located. Although each of their 12 offices has its own
practice, their ??one firm? approach to the practice of law
offers clients in any office the ability to access the full
resources of all their offices and lawyers worldwide to
the extent their matters so require.
Client Objective
Cleary Gottlieb Steen & Hamilton??s Marketing Department
wanted to begin capturing the individual memberships
and affiliations of the partners and counsel at the firm.
The information is used to determine which partners or
counsel to nominate for potential marketing speeches or
engagements that brings publicity and awareness to the
firm. Cleary Gottlieb needed the information stored in a
vehicle that is regularly used by most employees, that can
be accessed from the People page on the ClearyNet portal
and exported to other tools such as Excel, Business Intelligence
and other systems.
Glyphic Solution
Glyphic Technologies, Inc. implemented a flexible solution
that provides Cleary Gottlieb Steen & Hamilton the ability
to integrate individual memberships and affiliations data
within the firm??s existing directory which is utilized as the
central repository for personnel data at the firm. The integrated
solution provides the Marketing Department with
custom view flexibility and export functionality.
The process Glyphic architected captures the names, titles
and positions of the associate and any professional or legal
affiliation with an organization along with the start and
end date of each membership or affiliation; also noted
is affiliation with trade organizations or seats held on
Boards of Directors. Each attorney has the flexibility to
list multiple memberships and/or affiliations and prioritize
them accordingly. Although, each person??s affiliations is
visible to other employees, only the employee and the
gatekeeper have access to change affiliations and membership
roles.
In addition to providing this new process, Glyphic was able
to make improvements to the user interface to allow for
more efficient use of the existing directory.
One of the keys to our success is the trusted advisor relationships we build with our clients. Our customers have come to rely on Glyphic to:
> Provide strategic road maps for their specific environment. A Road Map is compiled with
information Glyphic has garnered by closely
working in their environment with their
technical staff.
> Provide focused briefings and technical data to
various levels in the organization while avoiding
inundating clients in a sea of irrelevant
information and data.
> Educate clients on the latest vendor information
and market trends involving their systems.
> Help decipher the vendor maze.
> Provide expertise for faster, more successful
absorption of software.
Glyphic works through and cleans up the details
that all too often have the propensity to fall through the cracks; in short, Glyphic provides highly personalized service that is second to none.